If you were just sitting around the other day complaining that you have an extra grand laying around for another extravagant baby product then I have the solution for you. The Gucci baby carrier is a cool $850 and does exactly what a $100 Baby Bjorn does. The only difference is that the Gucci carrier has the signature Gucci print. It does have real leather trim, which is a bonus, but you probably will still have a tough time justifying the price tag. But, hey, if you are in the small group of parents that are the target market, then bravo, go for it and enjoy. The rest of us will continue to slum it with our beloved Ergos.